Economy 7 Workforce Diversity and Small Business Ownership 9 The Value of Diversity to Business 11 Secrets of Small Business Success 11 Competitive Advantage 11 Getting Started on the Right Foot 13 Understanding the Risks of Small Business Ownership 14 What Is Business Failure? 14 Causes of Business Failure 16 Business Termination versus Failure 17 Mistakes Leading to Business Failure 17 Failure Rate Controversy 18 Is Government Intervention the Answer? 19 E NTREPRENEURIAL S NAPSHOT : Beer Entrepreneur 15 MANAGER ’S NOTES : Straight from the Source 12 Summary 20 Questions for Review and Discussion 20 Questions for Critical Thinking 21 What Would You Do? 21 Chapter Closing Case 21 CHAPTER 2 2 What Is Small Business? 3 Size Definitions 4 Types of Industries 6 Small Businesses in the U.S.
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International Small Business 370 Professional Small Business Management 399 Human Resource Management 426 Operations Management 459 Strategy and Research 264 Product 284 Place 308 Price and Promotion 337 Marketing: Marketing: Marketing: Marketing:
For your course and learning solutions, visit Purchase any of our products at your local college store or at our preferred online store To: Jill, Paige, Brittany, and TaylorĬhapter 1: Small Business: An Overview 2 Chapter 2: Small Business Management, Entrepreneurship, and Ownership 23 P A R T 2: Planning in Small BusinessĬhapter 3: Social Responsibility, Ethics, and Strategic Planning 52 Chapter 4: The Business Plan 80 P A R T 3: Early DecisionsĬhapter 5: Franchising 108 Chapter 6: Taking Over an Existing Business 131 Chapter 7: Starting a New Business 156 P A R T 4: Financial and Legal ManagementĬhapter 8: Accounting Records and Financial Statements 180 Chapter 9: Small Business Finance 213 Chapter 10: The Legal Environment 239 P A R T 5: Marketing the Product or Service 263 USA Cengage Learning products are represented in Canada by Nelson Education, Ltd.
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